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Minnesota Lifestyle Photographer | Gina Zeidler
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Gina is a Minneapolis based lifestyle photographer that loves bringing the LIFE out of people & capturing that energy on camera.
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Your reputation is being built right now whether y Your reputation is being built right now whether you’re paying attention or not. 👀 And I cannot think of a better place to talk about it than the 2026 @thebwcorg Annual Forum on July 20. 

I’m co-leading a breakout session with the incredible @jkath_designbuild and we are diving into all things personal brand, social media, and building your rep in a digital world. How you show up online matters more than ever and this is the conversation that will change how you think about it. 

So excited to be part of this lineup alongside so many women I genuinely admire. Tickets are still available so if you’ve been on the fence, let this be your sign. ✨

🔗 Grab your ticket: annualforum.thebwc.org
@thebwcorg 
#bwcforummpls #thebusinesswomenscircle #leadership #buildyourbrand
not a notification. not a crisis. something GOOD. not a notification. not a crisis. something GOOD.

I pulled up to this coast with this song playing in my ears, let the group go ahead, and just stood there. breathing. watching. feeling it build like a crescendo.

every mental tab closed. just like that. 

I had forgotten the feeling of being fully immersed in a moment. 

if you’re a mom and a business owner you know how rare that is. protect these moments. craft them (like getting away with industry leaders) they’re not a luxury. 

they’re how you come back to yourself. 🌊

so tell me, what’s your version of this? is it the water + music for you too?
Maybe it’s because I’ve spent 17+ years photograph Maybe it’s because I’ve spent 17+ years photographing people, but I just don’t think you can fake connection lol.

You can generate a beautiful image, grab a stock photo, and create something that *technically* checks all the boxes.

But can people FEEL your team, personality, and the experience of working with you?

Because THAT’s the stuff that matters.

When I look at the brands I personally love and trust, it’s rarely because everything is perfectly polished, but because they feel REAL. 

And tbh, I think we’re heading into a season where that’s going to matter even more.

The more AI we see, the more people crave real stories, real businesses, real humans, and brands that feel HUMAN.

That’s why I’ll keep betting on real people every single time.

What do you think, are we seeking more humanity with the influx of AI??
Commercial photography is rarely about the product Commercial photography is rarely about the product or service itself. 

When it comes down to it, people want to know who they’re inviting into their homes, who they’re trusting around their family, and who they’re spending their hard earned $$$ with. 

And that’s exactly what we did with Reflections! 

We weren’t just photographing a window cleaning company, we were helping people see the faces, personalities, and heart behind the business AKA build TRUST. 

What’s making you trust or NOT trust a biz these days?
One week until this little fluff officially joins One week until this little fluff officially joins the family and we are counting down the days!! 🐾

Drop your best female puppy names because we are completely undecided 😂
Pretty is great, don’t get me wrong, I LOVE beauti Pretty is great, don’t get me wrong, I LOVE beautiful imagery.

But if your brand photos stop there, they’re probably not working as hard for your business as they could be &&&& SHOULD BE.

Your imagery should help people understand who you are, what it feels like to work with you, what makes your brand different, and WHY they should trust you in the first place.

And to make that happen your imagery needs…
→ to show the energy of your business 
→ the process + experience of working with you 
→ your team (the people + SOUL of the business) 
→ & the personality, mission and the heart behind the business

That’s the stuff people actually connect with.

Because people don’t just buy because something looks pretty, they buy because something feels real, aligned, trustworthy, and human.

And if you’re looking to breathe some of that trust, humanity, and realness into your brand photos, you know where to find me! <3
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Minnesota Lifestyle Photographer | Gina Zeidler
  • About
  • Brands
  • Lifestyle
  • Weddings
  • Bananas
  • Blog
  • Contact
Gina is a Minneapolis based lifestyle photographer that loves bringing the LIFE out of people & capturing that energy on camera.
  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
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